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“I mowed lawns to get my first Nintendo system, so my measure of success was to create a product a kid would want to mow a shitload of lawns in order to get.”

— Charles Forman

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About

My goal is to help startups learn how to suck less at marketing and customer development.

I help startups leverage speed and agility to design a plan to systematically reduce the risk of failure.

Startup founders and like student pilots learning how to fly.

Having the wrong mindset can be fatal for pilots.

For startups the consequences of blindspots in their mindset leads to the death of the startup.

I am committed to creating tools and educational resources to reduce the pain, stress and wasted time, money, and energy of building things that people don't want to buy.

Building a reliable dashboard to guide customer development and product decisions is one way to reduce the chance your startup will crash and burn.
This blog will explore ways to develop mastery of the lean startup mindset.

I will explore building a lean startup marketing dashboard using a wide range of resources.

Topics of exploration will include business models, incubators, social entrepreneurs, Startup Weekend, Lean Startup Machine, agile marketing, design thinking tools, lateral thinking, practices to hone a lean startup mindset and more.

I encourage feedback to help improve the learn startup educational ecosystem and the sharing of lessons learned.

Connect

To Tumblr, Love Pixel Union

John V Clifford

Startup customer development and getting paying customers

263 notes